Last edited by Yozshugami
Sunday, May 3, 2020 | History

4 edition of marketing of services found in the catalog.

marketing of services

Ken Irons

marketing of services

a total approach to achieving competitive advantage

by Ken Irons

  • 381 Want to read
  • 25 Currently reading

Published by McGraw-Hill in London, New York .
Written in English

    Subjects:
  • Service industries -- Marketing.

  • Edition Notes

    Includes bibliographical references and index.

    StatementKen Irons.
    SeriesThe McGraw-Hill marketing for professionals series, McGraw-Hill marketing for professionals
    Classifications
    LC ClassificationsHD9980.5 .I763 1997
    The Physical Object
    Paginationxviii, 254 p. :
    Number of Pages254
    ID Numbers
    Open LibraryOL993967M
    ISBN 100077090845
    LC Control Number96032496

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